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Privacy Policy

Effective date: 2025-07-28

 

Lusety, UAB (“Lusety”, “we”, “our”, or “us”) is committed to safeguarding your privacy. This Privacy Policy describes how we collect, use, and protect your personal data when you interact with our website at www.lusety.com and related services.

 

As a company established in Lithuania, we process personal data in compliance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable national data protection laws.

 

 

1. Who we are

 

Lusety, UAB is a Lithuania-registered company engaged in the design and manufacture of smart urban lighting controllers and the licensing of proprietary urban lighting management software. We act as the data controller for personal data collected through our website.

 

If you have questions about how we handle your data or wish to exercise your data protection rights, you may contact us at support@lusety.com.

 

 

2. What personal data we collect

 

We collect personal data that you voluntarily provide, such as:

  1. Full name
  2. Email address
  3. Phone number

This typically occurs when you contact us via forms or email.

 

We also automatically collect certain technical data when you access our website, including:

  1. IP address
  2. Browser type and version
  3. Operating system
  4. Device type
  5. Approximate location
  6. Usage behavior (e.g., pages visited, navigation patterns)

We do not knowingly collect data from individuals under 18 years of age. If such data is discovered, we will take steps to delete it.

 

 

3. How we collect data

 

We collect personal data:

  1. Directly: through contact forms or email communication.
  2. Automatically: through cookies and tracking technologies, including:
    1. Google Analytics (behavioral tracking)
    2. Meta Pixel (marketing performance)
    3. LinkedIn Insight Tag (business audience insights).

 

 

4. Cookies and tracking technologies

 

Our website uses Cookiebot to manage cookie consent in compliance with GDPR.

  1. On your first visit, a banner will prompt you to accept or reject cookies.
  2. Non-essential cookies are only used with your explicit consent.
  3. You can adjust preferences or withdraw consent at any time via the cookie settings icon.

We currently use cookies from:

  1. Google Analytics
  2. Meta Pixel
  3. LinkedIn Insight Tag.

These help us measure traffic, evaluate performance, and optimize marketing efforts.

 

 

5. How we use your personal data

 

We use your data to:

  1. Respond to inquiries
  2. Provide information about our services
  3. Improve website functionality and user experience
  4. Send newsletters or advertising (with consent)

 

 

6. Legal basis for processing

 

We rely on various legal bases, including:

  1. Consent: for cookies, newsletters, and marketing
  2. Contractual necessity: when responding to service-related inquiries
  3. Legitimate interests: website improvements and analytics
  4. Legal obligations: where applicable by law

 

 

7. Data sharing and international transfers

 

We may share data with third-party providers, including:

  1. MailerLite (email marketing)
  2. Google, LLC (analytics)
  3. Meta Platforms, Inc. (advertising)
  4. Zapier, Inc. (workflow automation)

These providers act on our behalf under data protection agreements.

 

 

8. Data retention

 

We retain personal data only as long as necessary:

  1. Contact form data: up to 24 months
  2. Email marketing data: until you unsubscribe or 2 years after your last interaction
  3. Analytics data: per default retention, e.g., 14 months in Google Analytics

 

 

9. Your rights

 

Under the GDPR, you have the right to:

  1. Access your data
  2. Request correction or deletion
  3. Restrict or object to processing
  4. Withdraw consent at any time
  5. File a complaint with a supervisory authority (e.g., State Data Protection Inspectorate of Lithuania)

Contact: support@lusety.com

 

 

10. Data security

 

We implement appropriate measures to protect your data, including:

  1. SSL encryption
  2. Role-based access controls
  3. Secure storage via compliant third-party services

Note: no internet-based system is 100% secure.

 

 

11. Links to other websites

 

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their respective privacy policies before sharing data.

 

 

12. Changes to this policy

 

We may update this policy periodically. The “Effective date” will reflect the most recent changes. We encourage you to review this page regularly.

 

 

13. Contact information

 

For any questions, concerns, or data-related requests, please contact us at: info@lusety.com.